Customer Reviews

147 Ratings

Overall Ratings

  • 4 out of 5 stars
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3 out of 5 stars
By Nick on 25-07-13

Great Book But Wow It's Short

Would you recommend this book to a friend? Why or why not?

Yes ultimately I would but be prepared for a quick read...It's seriously only an hour long. Just when you are getting into it it ends. It's more of a really good BLOG post. So perhaps more people should narrate their BLOG posts and make some extra cash!

Would you be willing to try another book from Marty Neumeier? Why or why not?

Yes but I would really look at the length...I'm on the 1 credit a month Audible plan and did this in one listen.

If this book were a movie would you go see it?

More of an ad break than a movie...

Any additional comments?

Great content, wish their was more of it.

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2 of 2 people found this review helpful

5 out of 5 stars
By Alex Hughes on 18-05-18


Excellent exercises for any branding or marketing professional. I just used the obituary exercise with a client and was surprised by the great results.

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5 out of 5 stars
By Alan Smithson on 13-02-17

great book for people looking to start a brand

great book but I needed to take notes!! I was amazed at all the value found inside

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3 out of 5 stars
By Roland on 04-09-12

Legal Plagerism at it's finest

The very first few minutes were almost a complete extraction from Trout & Ries' Positioning but lacked the depth and proof. If this is how you write a book then I should no problem with "re-positioning" the writing of great books for sell with my name on it. Look out world, here I come.

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1 of 3 people found this review helpful

1 out of 5 stars
By Constantin on 02-04-10

Weak and shallow

This is exactly why I pity marketing people. They need to stretch their point infinitely so that it seems they know something. This book goes on and on about obvious stuff which can be sum up in one sentence: Don't do what everybody else is doing, do something different. Dah...

Don't waste your money on this. It is a complete waste of time.

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0 of 4 people found this review helpful

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