The New Rules of Green Marketing

Customer Reviews

6 Ratings

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  • 3.5 out of 5 stars
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4 out of 5 stars
By urvois on 09-07-12

Going green to survive? Competitive advantage?

This book is a bit long, but I keep with it, and i did learn a lot, from engagement of staff to lobbing, effort in CSR initiatives...even if this book can be heavy at time with lots of datas and numbers, it make all sense and give you a idea that environment issues can have real datas.

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1 of 1 people found this review helpful

3 out of 5 stars
By katec on 30-05-17

Out of date

Good structure but out of date information with regard to sustainability. Needs to be updated. Good for someone being introduced to corporate sustainability.

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1 out of 5 stars
By Amazon Customer on 11-09-16

Cynical Greenwashing

This book is quite dated but, worse than that, it is disturbingly dishonest and an ongoing advertisement, often for companies that are far from green. Now, don't get me wrong, there is virtue in greening any company. But when you tout Walmart as green for purchasing local foods without so much as mentioning the amount of LPS (little plastic...stuff) that they ship from China, you are acting in extreme bad faith. When you say that green must be linked to social justice but fail to point out the Walmart is significantly subsidized by tax payers because they underpay their employees who must seek public assistance, you are acting in extreme bad faith. I don't mind that this author uses examples from companies that are not tree hugging green, in fact I think that it could be a good thing, but when she fails to point out the places that these companies violate the very principles that she is extolling them for, it is clear that she is a biased sales person. This book is one long ad for any number of companies, some have great practices, some... not so much.

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