The Tanning of America

Customer Reviews

83 Ratings

Overall Ratings

  • 4.5 out of 5 stars
  • 5 Stars
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Stars

Sorted By Most Useful

5 out of 5 stars
By Marcus Raman on 09-12-16

Marketers Must Read!

One of the best books on marketing and the examination of how celebrity pushes forward culture that I have every ready.

Steve Stoute is truly a brilliant marketing mind, one of kind in a generation, responsible for some of the most notable culture shifting marketing strategies - resulting in the broad adoption of a hip hop culture - that we've ever seen in the modern era of Millennial cool.

This book provides a detailed and storied window into how he and other major marketing luminaries - from executives to pop culture icons - were able to push forward the culture of America until it is what we know of it today.

There's a plethora of great unconventional wisdom and practical advice for brand managers and marketing executives who are paying attention, that's for sure.

Read more Hide me

1 of 1 people found this review helpful

5 out of 5 stars
By ChampionMode314 on 09-12-17


Loved it. I love how it has in depth Intel on some of the most pivotal times in hip hop.

Read more Hide me
5 out of 5 stars
By Anonymous User on 23-09-17


I had no clue what this book was about but I quickly realized it was a once in a lifetime master class from one of the greatest. Now will use as a text book

Read more Hide me
2 out of 5 stars
By Bob Byrne on 18-04-17

Long winded, drawn out and bad narration

Would you try another book from Steve Stoute and Mim Eichler Rivas and/or Kerry Washington?

Yes probably

Any additional comments?

The choice of female narrator is a little odd. Overall it was not enjoyable or informative...the part where he describes Dublin being war torn by bombs when name dropping Bono is ridiculous and inaccurate.

Read more Hide me
5 out of 5 stars
By Amazon Customer on 30-09-16

Loved it!

Kerry Washington's voice really brought this story to life. Look forward to more from Steve Stoute

Read more Hide me
5 out of 5 stars
By Jamison on 28-04-15

Every marketing expert shoud listen to this!

Would you listen to The Tanning of America again? Why?

Yes.....First off...I thought this was going to be a book about how america is turning black or tanning up. It's totally the opposite. Steve Stoute definetly gives an in depth behind the scenes look on how marketing took off dealing with particular brands. Stoute gives a detailed timeline from the 70's to 2010 of marketing perspectives.

What other book might you compare The Tanning of America to and why?

I don't think there is a book comparable to The Tanning Of America. This book details historic moments of brands and marketing from Steve's perspective and his closest colleagues.

Which scene was your favorite?

One of my favorite scenes was when Run DMC was on stage and they held the adidas shoe over their heads and the whole audience of thousands did the same with their show. It seemed like I caught the visual in my mind and could actually feel the moment.

Was there a moment in the book that particularly moved you?

Honestly the whole book was moving to me. I plan on listening to it again. Another moving moment was when Death Row was shopping the album to Interscope and Jimmy Iovine got it the whole album.

Any additional comments?

Give it a try. I stayed away from the book because of the title but decicded to get it and give it a try. I've heard Steve Stoute's named mentioned in several songs but never knew he was such a big figure in marketing.

I am a Kerry Washington fan but Im not to estatic about her narrating the book. I felt it took something away from the book. Like it was almost too proper.

Read more Hide me
Page 1 of 2