Customer Reviews

5,405 Ratings

Overall Ratings

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5 out of 5 stars
By ProudPapa34 on 08-01-17

Eye Opening

I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

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57 of 61 people found this review helpful

4 out of 5 stars
By Rosanne on 10-12-17

Dated but relevant

Although this was written 20 or 30 years ago the underlying information is relevant more so now than ever. I thought the book was a bit too long and the points being made could have been done more concisely; however it was still a valuable use of my time to listen to the entire book.

The only slightly annoying aspect of listening to the reader was hearing his inhalation of breath before speaking. He has a very good voice and his narration was pleasant; but I found his frequent intakes of breath a bit annoying.

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10 of 10 people found this review helpful

4 out of 5 stars
By Tobi on 03-11-16

Great content, slow in the middle, redeems itself quickly

This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

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23 of 25 people found this review helpful

4 out of 5 stars
By Jerry L. Cook on 10-04-18

Gulp, gulp: Here's my review

The reader should not be reading this book; the breathing and gulping are horrible.

Having said that, the content is very useful. Here are my recommendations for getting past the heavy breathing and gulping sounds of the reader.
1. Put the speed on 1.25x. Yes, you'll get to the breathing and gulping sounds sooner, but they won't last as long.
2. Understand that this book, at least the first half, is primarily about business/marketing/sales tactics. I would not recommend this book for someone who is trying to Win Friends and Influence People.
3. Stay focused. Ask yourself what the reader's point is with the long stories.
4. Take notes. I have found that writing notes while reading has really helped.

Good luck!

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6 of 6 people found this review helpful

5 out of 5 stars
By Tim on 18-10-16

Awesome book!

This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

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26 of 29 people found this review helpful

5 out of 5 stars
By Mikko SF on 26-04-17

Finally got through this classic

I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

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19 of 21 people found this review helpful

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