Sorted By Most Useful
By Amazon Customer on 13-02-18
A very long sales letter to an expensive course
What would have made Building a StoryBrand better?
Before you buy the book go to the site and try and put together a 'brandscript' - this is the best offering you are going to get and this is intentionally used as a tease to sell you a course.
What was most disappointing about Donald Miller’s story?
It's not a story - is a very long sales letter.
What didn’t you like about Donald Miller’s performance?
I was so looking forward to this book - I had planned the weekend to read the book it's 8hrs and then to have a finalised written 'script' - I personally found the information wanting. In order to implement the content you need to go on the course. The reviews were excellent, I am now actually thinking there ought to be a plausible rating system from 'experts' as there are for films.
What reaction did this book spark in you? Anger, sadness, disappointment?
Very angry - I can't believe that I fell for this. I could not log in to the site. It would not except any number that were not US ones so you could not complete the form. No response from my emails etc etc from someone talking about brands!!
11 of 11 people found this review helpful
By Howard Golding on 28-12-17
A novel approach, but....
It is hard to overlook the authors relentless attempts to sell his system throughout the book.
I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.
If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.
8 of 9 people found this review helpful
By Noah Mitchell on 05-09-18
The only marketing philosophy you'll ever need
Donald Miller offers a powerful way to think about, structure and promote a business or non profit. It's all about story.
It's all about why humans engage with story and why playing the role of the guide, rather than the hero, will keep customers coming to you for years to come.
At times, the story thing was a bit of a laboured metaphor, but this book is brimming with actionable content and the tools to make marketing and communication simple.
It had the rare quality of not just being a great read, but a great listen as well. Highly recommended.
By Miss D on 30-08-18
A highly worthwhile read for any business
The principles in this book are so simple and actionable and yet you seldom see them being used. I'll be rewriting our entire website having listened to this book
Storybrand provides a clear roadmap for anyone in business to follow. I've listened to/read a lot of marketing books in my time. This is definitely one of the most valuable.