To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea - the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
Table of Contents
Chapter 1: The Politics of Ideas
Chapter 2: Communicate Your Idea with Impact
Chapter 3: Frame Your Advocacy Message
Chapter 4: Build Your Reputation, Create a Brand
Chapter 5: Form Alliances
Chapter 6: Your Idea Is Only as Good as Its Story
Chapter 7: Who's Making the Decision?
Chapter 8: Network!
Chapter 9: Timing Is Everything
Chapter 10: Create Persuasive Messages
Chapter 11: Make the Idea Matter
Chapter 12: Make a Memorable Case
Chapter 13: Demonstrate Confidence
Chapter 14: Steer Meetings Your Way
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Customer ReviewsMost Helpful
By Gerardo on 26-08-13
Practical advice for anyone in business
I had the privilege of attending one of professor Daly's classes at UT Austin, where he is a favorite among students, and for very good reason.
Novices and experts will find in this book excellent, practical advice that will help them advocate their ideas and projects in any function at work or in their personal life. This is not a book about a central idea or one that tries to sell you into a consulting practice - it is a collection of stories, techniques and strategies that will help anyone succeed.
I am recommending it as a must read to everyone on my team at work.
My only regret is the narrator, which is OK but not as fun energetic and engaging as professor Daly is in person. I guess I had high expectations. Still, an excellent listen. You may want to have pen and paper handy while listening to this one.
2 of 2 people found this review helpful
By Jon on 28-02-15
Great book, could use better voice
The title of this work should have been titled commonsense things you know but didn't know you know. Great read, great advice. Highly recommend. The audio voice is rather mundane. Read the book if you have time.