Creativity Inc.

  • by Ed Catmull
  • Narrated by Peter Altschuler
  • 12 hrs and 51 mins
  • Unabridged Audiobook

Publisher's Summary

An inspiring account of how a young boy went on to become the CEO of the world's greatest animation powerhouses, this audiobook is a must for managers, entrepreneurs and creatives alike.
As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.


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Customer Reviews

Most Helpful

Breaking the concrete

Pixar created something truly amazing.
Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
Yet nothing is really that "science-fiction" about their innovative approach and uniqueness. 
What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
They found keys to human "soul" and crafted meticulous instruction on how to use them.
Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.

Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
This Story - the Pixar Story - will change the way we shape our businesses and organizations.

Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
Thank you Steve for making this all happen.
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- Lukasz Hawro

Outstanding audiobook! Worth the credit

Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.
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- Amazon Customer

Book Details

  • Release Date: 08-04-2014
  • Publisher: Random House Audiobooks