Editor reviews

Henry Ford's genius and ambition come through as sharp as a knife through crisp performances from Stephen Thorne, Blain Fairman, Ed Bishop, and Gary McDermott in this dramatization of his life story. The narrators focus on presenting listeners with a fully drawn picture of Ford's determined, hardheaded nature, voicing his growth from young, restless tinkerer to gruff, experienced industrialist. Ford's impact on civilization cannot be underestimated with his development of the automobile and mass production, and the narrators capture the complexities of this man who genuinely cared about his workers' welfare and, at the same time, was an ardent anti-Semite. Listeners will find themselves happily sifting through a wealth of fascinating information with this audio biography.
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The ill-educated son of a farmer, Henry Ford was a commercial genius. His development of mass-production put cars within the budget of the ordinary family and changed civilisation. Ford's was the gospel of "small profits and quick returns", which meant that every car he produced represented a small individual profit. Yet he was able to produce them in such vast quantities that the many small profits represented very big business indeed. This fascinating audio biography follows his rise and the building of his global-wide industrial empire.
©1976 Ivan & Inge Berg (P)1976 Ivan & Inge Berg
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