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This book is an analytical & anecdotal look at the design business that is in a dire need of an update (It's over a decade out of date).
I was personally looking forward to listening to this, I like books about design in general. However with this book's focus being on the business side (some information is still relevant today) with anecdotes from those 60 leaders, the value of the business information has diminished immensely.
It was an average book, got some nice insights out of it but overall it is antiquated.
2 of 2 people found this review helpful
As the leader of a small design firm, this book was helpful in giving context across a broad range of categories of design firms. Next, I'd like to read one that goes a little bit deeper into the daily activities that the smartest design firms use to work most efficiently.
1 of 1 people found this review helpful