- 20 Things You Need to Know Before Starting a Successful Photography Business
- Narrated by: John Edmondson
- Length: 53 mins
- Unabridged Audiobook
- Release date: 16-07-15
- Language: English
- Publisher: Sender Publishing
When starting a photography business, it's important to note that while there are similarities (you have to have a product, and you need a business plan) things operate a little bit differently in artistic fields. That's why the majority of this book is going to focus on how to brand and market yourself successfully. First things first, though, you'll need to determine whether you are a fine art photography business or a commercial photography business. This determination is going to alter the way in which you choose to do your marketing.
Here is a preview of what you'll learn...
How to put together a solid operational business plan
Fine Art Photography Business vs. Commercial Photography Business
How to brand yourself successfully
How to market yourself successfully
And so much more!
Before you can get started marketing, you have to brand. And before you can brand, you have to understand whether you have a fine art or commercial type of photography. These are the key elements of the book, along with how to write a great business plan and how to stay relevant!
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Customer ReviewsMost Helpful
By Mitchell Polifka on 18-07-16
Outdated and not about photography
This book explains the basics of setting up a business, but has very little to do with photography in particular. The first chapters do talk about the types of photography businesses and has some hints for marketing them, but from what I've heard from photographers his advice will lead you to fail before you start. The chapters on business are also horribly outdated and you could find more and better information for free in blog posts today.
For what it's worth, I did enjoy his book on composition (having no previous knowledge), it's only this book in particular I didn't like.
2 of 2 people found this review helpful
By John A Parraway on 21-08-17
Very informative book
I enjoyed this book because it given me things to think about as I structure my business plan. This book focused on some key details that addressed the long term success of start photography as a business. I wish the book given so formulas on developing a pricing list.