If you have an undeniable passion for photography, perhaps it's time to think about taking it to the next step. Chances are, if you're listening to this, you know that that next step is to make a business out of it!
When starting a photography business, it's important to note that while there are similarities (you have to have a product, and you need a business plan) things operate a little bit differently in artistic fields. That's why the majority of this book is going to focus on how to brand and market yourself successfully. First things first, though, you'll need to determine whether you are a fine art photography business or a commercial photography business. This determination is going to alter the way in which you choose to do your marketing.
Here is a preview of what you'll learn...
How to put together a solid operational business plan
Fine Art Photography Business vs. Commercial Photography Business
How to brand yourself successfully
How to market yourself successfully
And so much more!
Before you can get started marketing, you have to brand. And before you can brand, you have to understand whether you have a fine art or commercial type of photography. These are the key elements of the book, along with how to write a great business plan and how to stay relevant!
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