The Art of Creative Thinking

  • by Rod Judkins
  • Narrated by Phil Fox
  • 6 hrs and 7 mins
  • Unabridged Audiobook

Publisher's Summary

The secrets of creative thinking by a lecturer at the world-famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers.
A scuba-diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.
The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St. Martin's College of Art, has studied successful creative thinkers from every walk of life throughout history. Drawing on an extraordinary range of reference points - from the Dada manifesto to Nobel Prize-winning economists, from Andy Warhol's studio to Einstein's desk - he distills a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.
You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the 21st century, it's technically illegal to be as good as Michelangelo.
Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the art of creative thinking.
From the publishers of the international best-seller The Art of Thinking Clearly

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Customer Reviews

Most Helpful

Intelligent, thought provoking fun.

I very much enjoyed this book as it was thought provoking and inspiring all at the same time.

The book doesn't take itself too seriously but the life lesson it is teaching has already affect my family life!

As my wife had decided to leave a dead end stressful job in an office to pursue her lives dream of becoming a makeup artist. She was wavering but just listening to one short chapter made her realise her decision was indeed the right one. And made me decide to do more to help my wife fulfil her dream.

life after all is about discovering happiness in whatever form that may be.
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- D. Oliver

Fantastically thought provoking!

As someone who doesn't identify as remotely creative I was a bit sceptical about reading this book at first but thought it was time to push my comfort boundaries a bit! I can honestly say this is probably the best book I have ever read and has given me a totally new perspective on life and how to be a creative problem solver.

This book is absolutely unique and the author has done an incredible job at cutting the book up into small bitesize interesting easy to remember points whilst ensuring the book is littered with interesting stories to back this up! Give this book a read - I promise it won't disappoint and might lead to something spectacular!
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- Anon

Book Details

  • Release Date: 09-04-2015
  • Publisher: Hodder & Stoughton