• Becoming a Category of One

  • How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition
  • By: Joe Calloway
  • Narrated by: Ax Norman
  • Length: 7 hrs and 34 mins
  • Unabridged Audiobook
  • Release date: 01-08-12
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.6 (7 ratings)
  • Whispersync for Voice-ready

Summary

A revised and updated edition of the best-selling "no-nonsense guide to beating the competition." (Publisher's Weekly<)/p>
Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, best-selling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations.
A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off.
Today's struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.
©2003 & 2009 Joe Calloway (P)2012 Audible, Inc.
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Regular price: £18.99

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Customer Reviews

Most Helpful
4 out of 5 stars
By Amazon Customer on 19-07-18

very good.

A good listen. some useful anecdotes about priorities and differentiation. would have been interested to know a little more about his journey and entry into consultancy and speaking

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Customer Reviews

Most Helpful
5 out of 5 stars
By Rick Stanley on 29-07-18

A truly great book!

This is a book probably everyone should read! I found it difficult to put down once I got started. I had everyone in my company of 30 people read it. Each of us is in a category of one and can make a difference. This book highlights the ways to do it and provides a common language for our team to discuss these over arching principles!

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5 out of 5 stars
By Amazon Customer on 18-09-17

Great ideas and directives

Easy to listen to. Lots of good stories and examples along with strategies and thought processes. Really enjoyed this. I highly recommend it.

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