If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:
Creating that all-important first business plan
Getting financing and/or recruiting investors
Using guerilla marketing, publicity, and community involvement to attract attention
Keeping employees educated and motivated
Partnering on events and networking for opportunities
Keeping your cool when the Mafia comes calling
Hiring "virgins" - why veteran salespeople can have problems in start-ups
Managing people, finances, expectations, and growth
Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!
Regular price: £24.19
Buy Now with 1 Credit
Buy Now for £24.19
Customer ReviewsMost Helpful
By M on 21-08-18
A flat pint
I was really interested to hear this book, and discover how the now iconic Brooklyn Brewery came about. The story did just about hold my interest, and gave an interesting insight into how a couple of visionaries with the strength of conviction believed they could create something from nothing. The book is sadly let down by narration which severely lacks soul. Read with more gusto, this could have been a much more interesting listen.
By James S. on 30-05-16
Excellent business advice - a brilliant honest and open insightful look into a craft breweries challenges
A really great business book completely honest and openly on the two founders handling of all the key challenges they faced from formation through all its growth. Highly recommend
Customer ReviewsMost Helpful
By Chris - Audible on 14-10-11
Good story, bad narrator
Would you try another book from Steve Hindy, and Tom Potter and/or Steve Hindy, and Tom Potter?
I would if they didn't narrate it.
If you’ve listened to books by Steve Hindy, and Tom Potter before, how does this one compare?
This is my first one.
What didn’t you like about Steve Hindy, and Tom Potter’s performance?
Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.
Do you think Beer School needs a follow-up book? Why or why not?
No, it is a complete story of the Brooklyn Brewery for Tom and Steve.
5 of 5 people found this review helpful
By Richard on 28-04-13
Awesome book, horrible narrators!
A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!
2 of 2 people found this review helpful