• American Turnaround

  • Reinventing AT&T and GM and the Way We Do Business in the USA
  • By: Edward Whitacre, Leslie Cauley
  • Narrated by: Edward Whitacre
  • Length: 10 hrs and 20 mins
  • Unabridged Audiobook
  • Release date: 05-02-13
  • Language: English
  • Publisher: Hachette Audio
  • 4 out of 5 stars 4.0 (4 ratings)


Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen, and patriotism.
It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.
But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time
Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2013 Edward Whitacre (P)2013 Hachette Audio
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Customer Reviews

Most Helpful
5 out of 5 stars
By Michael on 24-02-13

Great book

I was completely surprised by this book, it is great listen. I was sorry when it ended.

Having worked in the Telecommunications industry for 10 years, I had a completely different opinion of Edward Whitacre. I thought he was ruthlessly and egomaniacal. I got this opinion during the work that I did for competitors and eventual takeover targets of SBC, including the old AT&T and AT&T wireless.

By listening to the book, instead what I learned is that he is true leader, not afraid to get into the details when required, and able to make tough calls. I found his logic on potential SBC acquisitions especially compelling: Calling one target, AT&T wireless, beach front property that would not be on the market again, so they had to pay whatever it took.

My only real disappointment, and clearly Ed’s: that he did not stay on longer at GM. I think it would have been great if he could have stayed as CEO for a few years.

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4 of 4 people found this review helpful

5 out of 5 stars
By Michael on 15-05-13

The best biography ever

This is well written and entertaining. You learn a lot about how to properly run a business from what he coveres. He goes deep into his successes and mistakes. In the end his point is that you have to stick to proper principals of good human behavior and deal with the outcome. In the end you will be better off.

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2 of 2 people found this review helpful

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