Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.
What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
©2008 Richard Branson (P)2009 Random House Audiobooks
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Customer Reviews

Most Helpful
5 out of 5 stars
By Neil on 11-04-09

A Must Read

This is a really good listen, not only from the practical `tit bits` and fascinating story of one of our Great business men, but vastly enhanced by the fact that it?s read by the man himself. Unlike his autobiography, Loosing My Virginity, Business Stripped Bare is an excellent listen as the author is able to articulate far more so than any narrator, the feeling and exhilaration behind the stories and history, the amusement and exasperation? A simple must read for all Branson enthusiasts and business managers alike. A definite will listen again too.

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4 of 4 people found this review helpful

5 out of 5 stars
By ste5eu on 12-05-09

An excellent listen

So interesting that I found myself making excuses to find time to hear more and got through it in a couple of days. Interesing insights and so much better that it's read by the man himself, from wherever he preferred.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Matthew on 10-10-09

Profound insight and unique perspective revealed.

Once again, sir Richard, delivers sound advice and profound insight into his visionary entrepreneurial leadership and management methods. This book offers a concise, no-nonsense review of what, to his belief, constitute critical components of Virgin's highly successful and dynamic, global business and brand, strategic and tactical leadership and management formulae. Sir Richard underpins the importance of his Virgin team in terms of their unique working environment and the type of person employed there; the result is a top down inspired Virgin community and culture that nurtures and empowers Virgin types and values. Real-life experiences,both successes and mistakes illustrate in Aesop-like fashion the value of experience; learning quickly from mistakes is deemed an investment, not a cost, and thus frames a refreshing and healthy attitude to risk taking, which appears a cornerstone of Virgin's culture, a defining trait of Virgin character, perpetuating a Virgin can-do attitude. Virgin cultivates mobile, globally aware, positively optimistic, inspired, can do, business teams whom thrive and endeavor to continually innovate and lead as a norm of cultural practice in a volatile business world and environment where rapid change is only one of a very few other certainties!

This justifiably deserves my two thumbs up! (5/5 stars).
What it first seems will become an awkward, rushed home narrative, surprisingly vanishes and the style, instead, adds authenticity and a genuine feel to this pioneer's legacy. Branson's real to life depiction of Virgin's global business journey is perfectly suited to audio book format.
(My decision to burn CD's for the drive around town, ended with my sitting in the car in the car park at my first destination, astute and entrapped until the end).
Furthermore, the narrative continues to refresh, motivate and inspire the more it is listened to. I'm confident and hope it will reach out and have a similar affect on you!

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3 of 3 people found this review helpful

4 out of 5 stars
By Andy on 10-01-10

awesome listen, wish it was unabridged

This one's a great listen, narrated by the man himself. My only complaint was that it ended too early because it isn't unabridged.

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1 of 1 people found this review helpful

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