Business Stripped Bare

  • by Richard Branson
  • Narrated by Richard Branson
  • 2 hrs and 50 mins
  • Abridged Audiobook

Publisher's Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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Customer Reviews

Most Helpful

An excellent listen

So interesting that I found myself making excuses to find time to hear more and got through it in a couple of days. Interesing insights and so much better that it's read by the man himself, from wherever he preferred.
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- ste5eu

really good listen

Well worth a listen for up start business people who feel the traditional business model is not for them.
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- Isaac

Book Details

  • Release Date: 30-03-2009
  • Publisher: Random House AudioBooks