Business Stripped Bare

  • by Richard Branson
  • Narrated by Adrian Mulraney
  • 11 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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Customer Reviews

Most Helpful

Crash course on Entrepreneuship from the master

This book is 10 times better than any course or anything you would or could learn in a university. Richard Branson's sense of humor is an added plus.
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- Amr Selim

Simply brilliant

Firstly you have to accept that RB has an ego and that it is so embedded in his writing that some of the statements may make you cough a little. Once you accept this you are listening to a riveting yarn.

I read this on the beach last year and the the book is full of my 'red written notes'. I felt that the audio book would be a good tool to supplement and enhance the lessons I already took.

It is a must for those like me who are both entrepreneurial and contrarian in business.

Enjoy his work and learn from him. He is very good.
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- Matthew

Book Details

  • Release Date: 12-05-2010
  • Publisher: Random House AudioBooks