Going Wireless

  • by Jaclyn Easton
  • Narrated by Jaclyn Easton
  • 9 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours.Award-winning journalist Jaclyn Easton delivers the unexpected. In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.To learn exactly how wireless is producing these paradigms of productivity and profits, this unabridged audiobook edition of Going Wireless is packed with over 40 real-world examples from trend-setting companies like Office Depot, Boeing, Sears, ExxonMobil, Jiffy Lube, LexisNexis, UPS, and Ocean Spray.From this surplus of success stories you will quickly learn that wireless allows your organization to be literally a thousand times more connected and, hence, a thousand times more effective.


What the Critics Say

"The simple truth is the whole world is 'going wireless.' If you want to discover why it's happening, how it will change your business, and - most important - what you need to do about it, this is the book to read." - Alan M. Webber, founding editor, Fast Company


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Customer Reviews

Most Helpful

A piece of nonsense

Perhaps I had too large expectations. As being a researcher of digital communications I have quite a lot of insight in wireless techniques and development of the current standards. I’ve also read several excellent on the topic and expected some kind of professional treatise also in this time. It wasn’t. Rather it was some kind of soap opera with hamburger bar advertisements and so forth. I share with author the hunch that the wireless gadgets are becoming very versatile and inseparable part of our every day life – but I wouldn’t share the mess described in the book.
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- Nordman

Book Details

  • Release Date: 19-04-2002
  • Publisher: Random House Audio