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Phil Jupitus argues that radio does not need to be formulaic soul less pap made by those who are more concerned with business than music. I loved this book and can not believe that there is not room on the airwaves for Phil and his ilk. Imagine a world where the content was sellected with love, care, whimsy and passion. Radio is in the hands of the dull and safe grey people who know how not to offend but do not know how to be great. In his time at 6 music he was up against a massive awareness problem and held back by the lack of digital sets. Just imagine what he could do now that digital penetration is reaching a critical mass and music lovers are allert to the gem that was so nearly lost when BBC axe men planned to close the station. A must read for all who love music radio.
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