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I was hoping there'd be useful info how to use copywriting to sell products, how to produce good copywriting, how to write well, etc. Unfortunately it's drab and useless stuff. The only and best advise is to pretend to sell something to someone, then write that down and clean it up. Dah... Badly in need of editing, which would eliminate pretty much eliminate the whole conversation. Waste of time.
7 of 9 people found this review helpful
This is more of a biography but does underline basic precepts behind copywriting that I've read elsewhere... I would pursue more information by this person due to his huge success in this industry. Better on the 2nd reading, an inspiring story because he had started from nothing!
1 of 1 people found this review helpful