True to the book. Epic read/listen

For people who want to buy this to read along with the book, I can confirm it’s 100% word for word as written in the book.
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Wow. Written in 1922 and is still relevant in this day and age.

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It is a great book - Highly recommend it!

It is very useful book, particulary to those who want to build an organisation. Ford shows how he's built his Ford Motor Company and outlines his philosophy for mass production. He also touched on on the challenges he faced througout his work and how he overcame them. This book, also, serves as a motivational book for entrepreneurs.

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1 person found this helpful

A window into our past

I listened out of curiosity from the engineering perspective as Ford's production line was very much the foundation of Lean thinking (with Toyota doing much subsequent development). I was impressed overall. Ford has much to say on business, ethics, finance, & customer service to name but a few. Many of his ideas are still just as true and relevant today as they were 100 years ago. A minority of his ideas are abhorrent though: in particular his refusal to employ married women, and his thoughts about the Jewish people. If you are likely to be offended by these words, then it may be best to give this title a miss. If this title is remastered in future, I'd recommend relegating these isolated paragraphs to an appendix - they certainly tarnished my overall experience.

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Everyone in business should take note

Ahead of his time, 100yrs on and still few have his passion or desire to serve on humanity.

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one of the best books i ever read

i am amazed at the thought process of Mr Ford considering he lived 120 years ago. i think is one of the smartest guy i studied so far and i have gone trough over 500 books on personal development , MUST READ! also narration is perfect with the content

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Very inspiring

I will need to listen to this audio book many times over as there are a lot of timeless wisdom contained inside.

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Love this book! ä

So much useful information that is so relevant today and probably always will be ! Henry Ford a very intelligent person.

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A key perspective in history

A brilliant example of a man lead by purpose. Purpose to create, serve, innovate, enlighten, think and challenge. This is a vital read for everyone, whether you're interested in perspectives from the past, business, philosophical thinking or even political ideology (to some extent). A valuable entry into my collection. Also props to the narrator, his voice was well selected for this body of work.

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Interesting story about Henry Ford's principles.

The story felt monotonous sometimes. I wish the storytelling went deeper into his development as a person.

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Very interesting listen

I was surprised by how considerate and compassionate Ford was towards the working man. The idea that a worker should be paid enough to support his wife and children so they do not need to go out and work, and never cutting wages in a down turn, were not what I expected from Ford. I think a lot of so called captains of industry could benefit from this book to see how backwards some businesses have become. Service, quality, standard of living rate above profit in Ford’s view.

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