Legendary music producer LA Reid - the man behind artists such as Mariah Carey, Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Pink, Justin Bieber, and Usher - changed the music business forever. Now he tells his story, taking fans on an intimate tour of his life. Sing to Me is a fascinating journey from Reid's small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show The X Factor.
Reid takes listeners behind the scenes of the music industry, charting his rise to fame and sharing stories of the countless singers he's met, nurtured, and molded into stars. Part music memoir, part inspirational business guide, Sing to Me is full of Reid's trademark passion and ingenuity and introduces a multifaceted genius who continues to shape pop culture today.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Must listen for those who are fans of LA Reid
It provides a great insight, through LA Reid's life, into key aspects of the music industry such as identifying and managing talent and the subtle differences between running large labels and small labels and labels with strong identities.
LA becoming the president of Def Jam which had a strong rap identity and which raised problems of authenticity because LA was not a "rap guy" and the artists and other staff were not buying into him running the label - which was resolved by bringing in Jay-Z to manage the label (which was a tight negotiation) who was well respected.
He has a great voice and enunciation was brilliant - wasn't annoying like some narrators can be.
Can't come up with a good one!
Inspiring, fantastic story of a music biz legend