Summary

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.
In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
©2012, 2014 Tony Magee (P)2015 Audible Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By H. Daniel on 15-07-18

Interesting but only scratched the surface

Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.

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Customer Reviews

Most Helpful
5 out of 5 stars
By D. Bessire on 18-09-15

I did not even like beer before I read this book!

Would you consider the audio edition of So You Want to Start a Brewery? to be better than the print version?

I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.

What was one of the most memorable moments of So You Want to Start a Brewery??

Page 1 to the End. Undercover beer is great.

What about Brett Barry’s performance did you like?

I am visually impaired so audio is my life. He was GREAT.

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16 of 16 people found this review helpful

4 out of 5 stars
By Zack on 07-03-15

If you like their beer, you'll like this book

This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.

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7 of 7 people found this review helpful

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