"I became a life insurance salesman in London in May 1969 for the glamour, the fast cars, the groupies...the beautiful women who'd stop at nothing to buy life insurance. It's a very well-kept secret."
Thus begins Peter Rosengard's extraordinary account of his life so far and the endless adventures in which he made, lost, and remade a fortune; founded London's famous Comedy Store; discovered and managed some of the greats in stand-up comedy; turned an unknown boy band into a chart-topping sensation; and, from a cold call in a public phone box, sold the world's biggest ever life insurance policy for $100m - for which he is still celebrated in the Guinness book of records.
©2017 Peter Rosengard (P)2017 Peter Rosengard
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Critic reviews

"Few careers outside show business have encompassed such vivacity, such bravado, such adulation, such immodest rewards- in short such sexiness." - Richard Askwith. The Evening Standard :ES Magazine
"Peter Rosengard is quite, quite mad- but is also brilliant and funny and can sell anything to anyone. As many of us know to our cost." -John Lloyd, TV producer ( QI, Blackadder, Not the Nine o Clock News)
"If Peter Rosengard writes half as well as he talks this is a work of genius. If he writes half as fast as he talks you will have finished reading this before you started." (Howard Jacobson, Booker Prize winner)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 25-01-18


Everyone should listen to this. It’s amazing! Essential listening about an amazing journey and incredible life.

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4 out of 5 stars
By Steve K on 03-12-17

Interesting Guy & Interesting Story

Never heard of the guy until now but really enjoyed his book. Good for anyone in sales, life insurance and / or with an interest in motivational books.

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