The Facebook Effect

  • by David Kirkpatrick
  • Narrated by David Kirkpatrick
  • 15 hrs and 37 mins
  • Unabridged Audiobook

Publisher's Summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

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Customer Reviews

Most Helpful

Interesting and informative

What could have been a real romp was turned into a bit of a chore.
The narrator is the wrong person for the job. It was often very hard work and I felt as if I was 'ploughing on' rather than bounding along.
The content is very good and insightful. I feel as if I have learned a lot about how to use facebook and the (alleged) intentions of the founders and creators.
My usage of the site has definitely changed since I listened to this book.
My business relies of social media and as such this has proven highly valuable.

I recommend this, but warn you of a few trying times whilst listening.
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- Matthew

A must read for Facebook friends and foes alike

CONTENT: this book is enthralling from beginning* to end and gives a detailed history of the development of Facebook with lots of great details and insights. Though its author has been criticized for needing to cozy-up to Facebook to get detailed info, the author still gives tidbits of info that are not really positive for Facebook (such as the fact that Mark Zuckerberg, the founder of Facebook, rarely logs on to Facebook, presumably because he has a real life and job to attend to ;-)

FORMAT: This audiobook is read by the author himself, which allows him a lattitude in tempi and expressions that only comes from reading one's own writings. It is a real pleasure to listenb to, independently of the contents.

* Don't get turned-off by the sappy introduction, which can be skipped. Once the book really begins it is great.
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- Olivier

Book Details

  • Release Date: 07-07-2010
  • Publisher: David Kirkpatrick