Who Says Elephants Can't Dance?

  • by Louis V. Gerstner Jr.
  • Narrated by Edward Herrmann
  • 8 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units, effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."
Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.


What the Critics Say

"A well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership." ( Publishers Weekly)
"Edward Herrmann's pacing and understated connection with the material in this memoir makes the audio seem compact and relaxed. The writing is also outstanding, lacking excessive pride or self-congratulation....An essential volume for anyone interested in technology, large organizations, or IBM's miraculous rebirth under Gerstner's leadership." ( AudioFile)


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Customer Reviews

Most Helpful

Really enjoyed it.

Nice easy listen and a fascinating story. I usually opt for books narrated by the author as they have more emotion. However Edward Herrmann really brings the story to life, and boy what a story!
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- Jacob

Very Good

Excellent listen - how someone with little IT skills transformed IBM - one of, if not , the most important companies in the world. Rare business book thats worth more than one listen.
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- David

Book Details

  • Release Date: 22-09-2004
  • Publisher: HarperAudio