Summary

Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era.
Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.
This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.
©2009 Keiran Levis (P)2010 Audible Ltd
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Critic reviews

"A highly intelligent, nuanced account and Levis" disclaimers are as salutary as his insights." (CNBC Europe)
"A solid account of smart, nimble upstarts slaying old-industry behemoths and of flawed creative geniuses creating and destroying fortunes." (David Rowan, Observer)
"Compelling… Break-neck histories of the likes of Amazon, eBay and Google." (Independent)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Mr. David Walker on 02-08-10

Interesting all the way through

I have only been a member of audible for a few months and have to say that the writing of Winners & Losers keeps you listening all the way through. If you are interested in how some companies have won in this internet age and how some have gone from great heights and have lost then you will find as I have that you have to keep on listening all the way through as the story flows and goes from one interesting fact to another. The narration is also first class and easy on the ears. My first book that I have enjoyed so much that I have had to leave this review. Very highly recommended. hope you enjoy this also.

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2 of 2 people found this review helpful

4 out of 5 stars
By Adrian on 01-09-10

Good listen but very irritating at times

Some fascinating insights into the early days of some of the biggest new age companies around. Especially worth listening to for those who weren't adults in the early 80's.

The authors love of Apple and dislike of Microsoft comes through to often for my tastes and the different voices the narrator uses are annoying after a while.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Grant on 08-07-10

A tad dated

Many of the subjects in this book are rather old, in relation to the history of the internet. Perhaps it's because I just read The Facebook Effect, but I found that many of the case studies here were a bit long in the tooth. Netscape, AOL and even Apple are ancient history.

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6 of 7 people found this review helpful

3 out of 5 stars
By SAMA on 12-06-11

Good, not great

It is an interesting read, but not memorable. A bit outdated, but not special. Could have been better.

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2 of 2 people found this review helpful

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