Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
Establish your brand values and positioning.
Get the all-important name right.
Bring your brand to life.
Turn your customers into your advocates.
Manage your PR and use your marketing budget wisely.
Inspire your staff to live the brand too.
Deal with problems when something goes wrong
Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
Simon Middleton is the author of Brand New You, Build A Brand In 30 Days, and What You Need To Know About Marketing. He is one of the UK's most in-demand independent brand strategy advisors, consulting and speaking all over the UK and overseas. Simon has worked on brand, creative and training projects with a wide range of major corporates as well as with charities and destinations. He is a regular commentator on brand issues in the press, on TV and radio, and has appeared on BBC Newsnight, Sky News, Five News, CNN, BBC Breakfast, Bloomberg, The Politics Show.
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Customer ReviewsMost Helpful
By philip wells on 22-11-16
Need the physical book
Would you listen to Build a Brand in 30 Days again? Why?
A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.
14 of 14 people found this review helpful
By Francis Hill on 04-04-16
Exactly what the title says, brilliant!
I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.
12 of 12 people found this review helpful