• Business Models for the Social Mobile Cloud

  • Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
  • By: Ted Shelton
  • Narrated by: Steven Menasche
  • Length: 6 hrs and 37 mins
  • Unabridged Audiobook
  • Release date: 24-06-13
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.3 (7 ratings)
  • Whispersync for Voice-ready


Fully exploit new conditions and opportunities created by current technological changes
The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.

Explores a road map to success through adapting to technological changes
Written for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses
For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton describes the tectonic changes currently underway - and to come - plus why they are happening, what to expect, and what you must do about.
©2013 John Wiley & Sons, Inc (P)2013 Audible, Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By Cool Customer on 09-03-16

Great all-round view of the social mobile cloud from a business perspective

The concepts and ideas expressed in this book are brilliant, and explained in such a way that it's easy to comprehend. The wide world view that the author concludes on are the fundamental concepts that business ultimately strives for, and understanding how to utilise the cloud to do that is key in today's society.

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Customer Reviews

Most Helpful
2 out of 5 stars
By Richard on 02-09-13

Where's the beef?

This book wasn’t for you, but who do you think might enjoy it more?

If you already own a smartphone, have logged into Facebook or LinkedIn more than a few times then you may already be beyond this book. If you've spent the last ten years on a desert island and came back to instantly run a company, then this might give you a general sense of how technology is being used by the masses today. I may be overstating this a little, but you get the idea. There is not much information here. I looked up Mr. Shelton on the "cloud", given his career I would have expected more. This is the sort of book I'd expect to result from an author being up against a deadline and forced to write a book off the top of his head over an intense but long weekend effort, no time to check details or get legal review so leave that stuff out to play it safe.

What do you think your next listen will be?

Next I will try "On Top of the Clouds". I was looking for an audio book that would give thoughtful and insightful analysis into the opportunities and challenges at the intersection of technology use trends and business goals. I was looking for compelling data, case studies, detailed and specific examples. This book is too willing to make broad and overly enthusiastic assertions. As a former CEO of a small technology consulting company my expectations might be higher than average, but I really find it hard to imagine who would not be served by a more substantive handling of such a timely subject.

Which character – as performed by Steven Menasche – was your favorite?

As with nearly all Audible titles I've listened to, the production quality was very good. But the content was disappointing with this specific book.

What character would you cut from Business Models for the Social Mobile Cloud?

To be fair, I've only gotten a few chapters into the book. I hate not finishing a book but I am increasingly concerned that listening further will be a bad use of time. If I get to future chapters and find them dramatically better than the first few, I will be happy to revise my assessment. Sorry to be so critical. I usually don't write reviews, but I felt compelled to help others avoid potential disappointment.

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3 of 3 people found this review helpful

3 out of 5 stars
By Violet Weed on 01-10-13

The best thing about this book was the narrator

Would you say that listening to this book was time well-spent? Why or why not?

Somewhat. I think the author of this book is a thoughtful, but intellectually lazy person, Clearly, he did not have someone pointing out inconsistencies or 'faulty syllogistic conclusions'

How would you have changed the story to make it more enjoyable?

I would have had an experienced content-editor assigned to blue and red pencil the manuscript and demand supporting statistics that were NOT 'freely available via google'.

Have you listened to any of Steven Menasche’s other performances before? How does this one compare?

I have not listened to any other of Steven Menasche's audio readings. He is a SUPERB reader on par with Ruby Dee's narration of "Their Eyes Were Watching God". Bravo!

Did Business Models for the Social Mobile Cloud inspire you to do anything?

Yes. It inspired me to write a rebuttal. The guy is an ageist of the worst kind.

Any additional comments?

I've already published my critique of this book in an commercial article, so you 'do not own' any part of my review no matter what your 'conditions of use' stipulate. I would be quite surprised if you published this rather negative review, but I don't care. I've added the author's name to my list of 'never hire' and the narrator's name to my list of 'use this guy whenever possible'.

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1 of 1 people found this review helpful

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