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Business Stripped Bare cover art

Business Stripped Bare

By: Richard Branson Sir
Narrated by: Richard Branson Sir
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Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

©2008 Richard Branson (P)2009 Random House Audiobooks

What listeners say about Business Stripped Bare

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  • Overall
    5 out of 5 stars

An excellent listen

So interesting that I found myself making excuses to find time to hear more and got through it in a couple of days. Interesing insights and so much better that it's read by the man himself, from wherever he preferred.

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3 people found this helpful

  • Overall
    5 out of 5 stars

really good listen

Well worth a listen for up start business people who feel the traditional business model is not for them.

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2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

thanks Richard!

this has been an inspirational listen and I will re-listen to remember the lessons. thank-you

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  • Overall
    4 out of 5 stars

honest business book

Different from the books he has done before Richard Branson gives solid business advice from his own experiences.

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  • Overall
    4 out of 5 stars

Not as exciting as his persona

I enjoyed the read but felt he had some scripted parts (obliged to say for business reasons?). Found it less interesting than his "out there" persona...

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  • Overall
    4 out of 5 stars

Very interesting & enjoyable listen

Great book. He does as you would expect talk about the Virgin brand a lot, very positively! but its interesting, balanced and honest. Would recommend.

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  • Overall
    5 out of 5 stars

Business Stripped Bare

This was my first book through Audible.co.uk and thought I would spend 10 mins at a time on it but found it very interesting and enjoyable as not a very fast reader, I read/listen to it in about a week. His explanations of a few of his ventures and how he addapted them to his style and great customer service which is a must in the present day, wish others could adopt his style. Great book and makes a differance being read by author

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  • Overall
    5 out of 5 stars

A Must Read

This is a really good listen, not only from the practical `tit bits` and fascinating story of one of our Great business men, but vastly enhanced by the fact that it?s read by the man himself. Unlike his autobiography, Loosing My Virginity, Business Stripped Bare is an excellent listen as the author is able to articulate far more so than any narrator, the feeling and exhilaration behind the stories and history, the amusement and exasperation? A simple must read for all Branson enthusiasts and business managers alike. A definite will listen again too.

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5 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Loved it!

This book is well read by Richard Branson and is full of advice, tips and personal lessons learnt. It's an honest and enlightening account of the beginning of the Virgin story. I found it inspiring and encouraging for developing and growing my own business!

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  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
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    3 out of 5 stars

Excellent listening material. Inspirational.

Inspirational, lots of great advice, namley, distinguishing entrepreneurship vs business management. Could have done without the SJW pandering, however years of carefree partying have probably created the guilt necessary to motivate political correctness on the part of R.B.

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