• Business for Authors. How to Be an Author Entrepreneur

  • By: Joanna Penn
  • Narrated by: Joanna Penn
  • Length: 6 hrs and 22 mins
  • Unabridged Audiobook
  • Release date: 31-03-15
  • Language: English
  • Publisher: The Creative Penn Limited
  • 4.5 out of 5 stars 4.5 (18 ratings)

Summary

Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author. In the book you will discover:
Part 1: From Author To Entrepreneur: The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success and why it's important as well as what you want for your life. Part 2: Products and Services: How you can turn one manuscript into multiple streams of income. Part 3: Employees, Suppliers and Contractors: The team you need to run your business as an author-entrepreneur. Your role as author and what you're committing to in the business. Part 4: Customers: Who are your customers, and what do they want? Part 5: Sales and Distribution: How to sell through distributors and your options, plus all the information you need to sell direct. Part 6: Marketing: Defining and reframing marketing so you feel more comfortable with it as well as key overarching concepts for book-based marketing, author-based marketing, and customer-based marketing. Part 7: Financials: The money mind-set, revenues, and costs of the author business and how to make a profit. Part 8: Strategy and Planning: Developing your business plan and managing your time. The long-term view and the process for becoming a full-time author if you choose that route.
©2014, 2015 Joanna Penn (P)2015 Joanna Penn
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Regular price: £18.79

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Customer Reviews

Most Helpful
5 out of 5 stars
By Natalie on 13-09-18

Essential Listening!

It was actually lovely to hear Joanna read this book out - especially after listening to so many of her podcast episodes!

The book itself is absolutely essential listening in order to get realistic advice of how to make money sustainably from your books. It not only dispelled some myths I had hung onto, but also opened up new exciting possibilities that I hadn't even considered.

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5 out of 5 stars
By Joe Hinchliffe on 18-04-16

Lots of info

Great audio book for aspiring authors who's aim is to make a full time income working the hours they chose!

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0 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Pam Laricchia on 09-04-15

a look at writing through the lens of business

Any additional comments?

It's not a book about the craft of writing, how to self-publish a book, or how to market your book once it's out there. It's a broad look at the entire spectrum of the writing, publishing, and managing an author catalog, from a business perspective.

Using business language, Joanna discusses products, services, customers, sales, financials, and business strategies to help authors gain comfort in approaching their writing career as an entrepreneurial business. And how that approach can help you stay focused, motivated, and profitable.

I highly recommend it for writers looking to take that next step.

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3 of 3 people found this review helpful

5 out of 5 stars
By CHRISTINE M MARTIN on 26-02-16

Perfect summation of the Indie Writers's life.

Would you consider the audio edition of Business for Authors. How to Be an Author Entrepreneur to be better than the print version?

I listen to Joanne's podcast, and I can't imagine getting this info any other way.

I'm giving her performance four stars because she said she's working on improving her audio readings. I love listening to her, but I could see where she could improve. I hope she continues to do the audio.

What did you like best about this story?

She covers the exciting bits of writing, but also the boring bits. She tells us the things we need to know.

Which scene was your favorite?

There wasn't a particular scene, but the part that I enjoyed the most was getting her full origin story. How Joanne made the changes in her life to get her to where she is today. I loved hearing about that.

Was this a book you wanted to listen to all in one sitting?

I did listen to it all in one sitting. =)

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2 of 2 people found this review helpful

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