Summary

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.
Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
©2015 James Watt (P)2015 Penguin Books Limited
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Regular price: £18.00

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Customer Reviews

Most Helpful
5 out of 5 stars
By Jamie on 13-03-16

Must read - engaging, great story, useful advice

Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!

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2 of 2 people found this review helpful

3 out of 5 stars
By Leigh P. on 25-04-16

Nothing revolutionary

As hard as the author wishes it wasn't this is just another re hash of the same old same old but delivered at pace in a broad Scottish accent. It's ok, up beat but a bit lacking in substance.

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3 of 4 people found this review helpful

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