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This book is laid out in a simple digestible and workable format. The author knows precisely what she is writing about. Anybody should be able to get to grips with a cross media social campaign across all the popular sites.
I have read / listened to a few books on the subject, mostly focused around B2B on LinkedIN. I found this book, whilst not so in-depth on LinkedIn, still has enough there to get you well on the way to Social Media success with LinkedIn as a part of that strategy.
It's the sort of book you can come back to time and again, even if it's to dip in to learn about a particular platform - almost like a reference book.
9 of 12 people found this review helpful
I found by re-listening to this book it helped me become more engaged in my job I had felt I was getting stale now I'm going out and getting somewhere again. Has Gail updated his 30 day book since 2012?
i have been listening to it and taking tons of notes. there is so much good marketing advice adapted to social media i now want the print copy for all the end of chapter exercises. I bought 3 other social media marketing books and each offered information for officers in enterprise level companies. This book gives practical good advice to the small and medium size business. I do wish the Author would put an audio companion on her website so us audible listeners can access the great end of chapter worksheets. I am currently transcribing them, but it is great information, so who is complaining:) thanks for the great work.
10 of 12 people found this review helpful