Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly.
Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?
In 48-Hour Start-Up, Fraser Doherty uses his experience in building a multimillion-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too, by following his journey. Fraser shares all of his lessons and mistakes and explains all of the shortcuts and online tools that make it possible to:
Come up with a business idea without the guesswork
Create a kick-ass brand, website and online marketing
Promote your product
48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, an income stream and a business you can run in your spare time on the weekends, without having to quit the day job. This audiobook is perfect for:
Students learning about start-ups
Established entrepreneurs looking for shortcuts
Teams within corporates who want to create more innovative and competitive environments
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Solid small business ideas and well worth a listen
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