80/20 Sales and Marketing

  • by Perry Marshall
  • Narrated by Ron Allan
  • 5 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:


Slash time-wasters
Locate invisible profit centers in your business
Advertise to hyper-responsive buyers and avoid tire-kickers
Gain coveted positions on search engines
Differentiate yourself from rivals
Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

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Customer Reviews

Most Helpful

Great Content but worse Narrator ever .

What disappointed you about 80/20 Sales and Marketing?

Although the content is good I had to stop listening as it sounds like a cheap infomercial voice.
I bought the book and read that instead.
The guys voice would be ok if was a 2 min car sales ad but not for hours


What about Ron Allan’s performance did you like?

Nothing . he ruined the content


You didn’t love this book--but did it have any redeeming qualities?

The content and facts are great


Any additional comments?

Buy the book , this audio version is like listening to hours of local radio ads

Read full review

- John

Remarkable insights

This book is a keeper. Packed with value.
Ignore the comment about the narrator. The guy is totally ok, just sounds a bit like a TV commercial of the early days of TV.
The book if full of examples and practical info. A must read even if you are not in sales.
Read full review

- Andrea Bronzini

Book Details

  • Release Date: 05-06-2014
  • Publisher: Perry Marshall