• 80/20 Sales and Marketing

  • The Definitive Guide to Working Less and Making More
  • By: Perry Marshall
  • Narrated by: Ron Allan
  • Length: 5 hrs and 43 mins
  • Unabridged Audiobook
  • Release date: 05-06-14
  • Language: English
  • Publisher: Perry Marshall
  • 4.5 out of 5 stars 4.3 (46 ratings)

Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:


Slash time-wasters
Locate invisible profit centers in your business
Advertise to hyper-responsive buyers and avoid tire-kickers
Gain coveted positions on search engines
Differentiate yourself from rivals
Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
©2013 Perry Marshall (P)2014 Perry Marshall
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Regular price: £18.79

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Customer Reviews

Most Helpful
2 out of 5 stars
By John on 01-07-14

Great Content but worse Narrator ever .

What disappointed you about 80/20 Sales and Marketing?

Although the content is good I had to stop listening as it sounds like a cheap infomercial voice.
I bought the book and read that instead.
The guys voice would be ok if was a 2 min car sales ad but not for hours

What about Ron Allan’s performance did you like?

Nothing . he ruined the content

You didn’t love this book--but did it have any redeeming qualities?

The content and facts are great

Any additional comments?

Buy the book , this audio version is like listening to hours of local radio ads

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1 of 1 people found this review helpful

1 out of 5 stars
By Caan on 19-05-18

Repetitive & constant upsell

I really wanted to like this book. It has a good core concept that is useful but half way through and I can’t bear anymore. It goes over the same thing constantly and I must have heard at least 8 times ‘go to my website’.

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Customer Reviews

Most Helpful
2 out of 5 stars
By A curious visitor on 19-04-15

GREAT book BUT get the ebook version, not this

This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.

Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.

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89 of 89 people found this review helpful

4 out of 5 stars
By David F. on 01-05-15

Fascinating

Incredibly interesting with lots of actionable ideas for any business.

One warning, however, this is one of those audio books where the experience isn't as rich as the hardcopy book because it references a number of figures and diagrams.

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8 of 8 people found this review helpful

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