• A Branded World

  • Adventures in Public Relations and the Creation of Superbrands
  • By: Michael Levine
  • Narrated by: Lloyd James
  • Length: 10 hrs and 17 mins
  • Unabridged Audiobook
  • Release date: 15-11-04
  • Language: English
  • Publisher: Blackstone Audio, Inc.
  • 4.5 out of 5 stars 4.6 (7 ratings)


Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
©2003 Michael Levine; (P)2003 Blackstone Audiobooks
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Customer Reviews

Most Helpful
4 out of 5 stars
By Amazon Customer on 23-12-12

The Real Business of Branding & PR

Practical , filled with multiple examples, A branded World by Michael Levine,is a good example of using seed principles across micro and macro businesses. If you want to understand the value of Public relations and branding ,If you want to copy and implement some of these success principles then listen to this Audio Book. What stands out and is really useful are the multiple examples used and Lloyd's tone of voice in emphasizing the importance of the deliberate principles used to convert branding and PR to your business goals. I used 2 principles in an early morning meeting the next day after listening to this book and yes my client was impressed and increased our project budget!.

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Customer Reviews

Most Helpful
1 out of 5 stars
By Victor on 24-07-05

Unless you are in PR.....

I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.

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8 of 9 people found this review helpful

5 out of 5 stars
By Mark on 04-06-05

A Branded World

A must read for anyone who provides a service for profit.

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5 of 7 people found this review helpful

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