A Brilliant Idea Every 60 Seconds
- Narrated by: Michael Kryton
- Length: 6 hrs and 29 mins
- Unabridged Audiobook
- Release date: 09-07-15
- Language: English
- Publisher: Gildan Seminars
The book is comprised of three components:
Examining individual creativity: understanding the nature of your individual creative process; exploring how you think and operate creatively; understanding how others think and operate creatively; and maximizing the way groups, teams, and think tanks work together creatively and reach their creative potential.
The ideation toolkit: understanding the nine inherent values (idea triggers) and how they work to generate idea strings and actionable ideas and the matrix of these inherent values, which makes the creative process and ideation tangible.
Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem-solving situations and innovative product development.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
Regular price: £18.39
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Customer ReviewsMost Helpful
By Amazon Customer on 11-07-16
Break down the thought process
It is great that Michael has broken down the process of how to derive and create brilliant ideas. It is definitely a book I will reread several times to ensure I derive full benefits from it.
By dennis on 09-12-15
I found this book thought provoking and stimulating. I've often found myself in meetings listening to discussions that always seemed to be in a loop - "well we tried this and that with the same results." The last couple of meetings, I'm happy to say I used the information from this book and moved several agendas forward. I will conclude with the narration. The author is the narrator and his voice is clear and easy to listen to. I recommend this book.