• A Crowdfunder's Strategy Guide

  • Build a Better Business by Building Community
  • By: Jamey Stegmaier
  • Narrated by: Mitchell Lucas
  • Length: 4 hrs and 25 mins
  • Unabridged Audiobook
  • Release date: 04-09-15
  • Language: English
  • Publisher: Berrett-Koehler Publishers
  • 4.5 out of 5 stars 4.5 (8 ratings)

Summary

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.
But he insists it's not just about the money - if you follow Stegmaier's advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your and your projects' chances of succeeding.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2015 Jamey Stegmaier (P)2015 Jamey Stegmaier
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Customer Reviews

Most Helpful
5 out of 5 stars
By Alan Fitzgerald on 12-11-17

An inexpensive introduction to Crowdfunding

This book gives an introduction to how the author used crowdfunding as a support to his ventures and even better than this, he also gives some very intuitive lessons on where he made mistakes. Overall this book is easy to follow and an easy listen, I would recommend to anyone contemplating the entrepreneurially path.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Matthew Maitland on 06-05-18

Kickstart your ambitions

This book is fantastic! I've already listened to it twice and am about to again!

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5 out of 5 stars
By Byron Leavitt on 13-12-17

A very helpful book.

I found this to be an extremely helpful book for my future crowdfunding projects. I highly recommend it to anyone looking to start a Kickstarter in the near future. it might be short, but there's a ton of really good information in this book.

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