Summary

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How can we get unstuck?
For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output, and will be temporarily shunted into the background. You'll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn't have created any other way.
Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes 15 problem-solving and creativity-stimulating principles you can use if you need more firepower - seven of which are new to this edition - and stories of problems he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it's a great way to generate content for books, articles, and other thought-leadership pieces.
©2010 Mark Andrew Levy (P)2010 Audible, Inc
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Critic reviews

"I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas." (David Meerman Scott, author of The New Rules of Marketing and PR)
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Regular price: £17.39

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Customer Reviews

Most Helpful
3 out of 5 stars
By S on 24-12-12

Not quite Genius...

The whole book centres around free writing. Thats about it really. Pick a topic and just write about it and if another topic pops in your head while writing go with that as well as that may solve a problem in your life along the way. Pretty decent listen, genius? Not to sure about that

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2 of 2 people found this review helpful

5 out of 5 stars
By olivya bruno on 19-01-18

Amazing

Loved the book listened whilst completing assignment. great for writers block as it helps you to overcome struggles

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Customer Reviews

Most Helpful
5 out of 5 stars
By FOOK on 23-11-11

Suffering from writer's block? You NEED this!

I'm a writer, public speaker, Toast Master and business person. My daily activity involves creating a lot of written content for speeches, blogs, article writing and product reviews. Many times I've been STUCK while trying to figure out what to write. The dreaded 'writers block' is a big problem for people like myself especially on those days when there just isn't enough inspiration to write. Accidental Genius OBLITERATES these road blocks and I've discovered an entire new world of writing that has truly changed my life! The narrator's voice isn't exactly the best BUT the CONTENT is what's important! No fluff, I HIGHLY recommend this audio book!!

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18 of 18 people found this review helpful

5 out of 5 stars
By Amazon Customer on 31-12-10

Great Ideas

I loved this book. It has a great many ideas that will help in all walks of life. It helps you think about things and organize your thoughts and ideas.
It is great for writers, poets, song writers etc. but just as useful for inventors, business owners and people who need to figure things out or make plans.

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30 of 32 people found this review helpful

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