Actionable Gamification

  • by Yu-kai Chou
  • Narrated by Scott R. Smith
  • 12 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.


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Customer Reviews

Most Helpful

Great ideas

Great ideas, I can definitely see myself revisiting this book maybe a few months later
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- Amazon Customer

Great but...

Be prepared that this maybe hard going for you (if I knew this before I would have prepared myself and I'd have not found it so if that makes sense ) . It was for me, but it gets 5 stars because he really tries to make it fun and the actual content makes brilliant sense. Onto the next one.
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- Brian P

Book Details

  • Release Date: 27-03-2017
  • Publisher: Yu-kai Chou