• by Max McKeown
  • Narrated by Mike Grady
  • 6 hrs and 35 mins
  • Unabridged Audiobook

Publisher's Summary

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change; and in the times of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. Using a series of powerful rules, Max Mckeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, military and sport bring the rules of Adaptability to life - from the world's most innovative corporations, to street-level creativity emerging from the slums. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.


What the Critics Say

"This is a book of our times and the call for adaptability could not be clearer or more urgent. Whether we can respond with clarity and purposefulness is up to us but Mckeown's book gives many clues and clear and helpful examples of those who have succeeded (and failed) to do exactly that.” (George Kelsey Chief of Innovation at The Royal Bank of Scotland Group)
"Strategy & innovation expert McKeown draws on millions of years of evolution, and comes up with a practical and strategic rules to take adaption from a coping to a winning strategy. The ability to adapt faster and smarter than immediate challenges distinguishes adapting to win from merely adapting to cope."Frank Dillon (Irish Times)
"The first rule of winning is that there is no one way to win--" success requires adaptation. It sounds simple, and McKeown, a consultant whose clients include Microsoft and Sony, deftly makes it so, expounding on relevant examples in confident, straightforward prose." (Publishers Weekly)
"This versatile book is officially classified as a business title, but the author's ingenious approach makes it useful in all endeavors, even in correcting a personal outlook that may be self-defeating." Julia Ann Charpentier (Foreward Review)
"There are many books on strategy, one even written by McKeown, but Adaptability is different. In Adaptability, McKeown explains why the science of strategic planning might just give way to the art of reacting…or adapting." (The Leader Lab)
"Adaptability is undoubtedly a winner for the richness of examples that are introduced in support of each rule. The author's wide experience, together with considerable research, have resulted in plenty of up-to-date, topical material. ...The book is packed with ideas that should fire all managers' imaginations - as well as providing a very good read." (Professional Manager)


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Customer Reviews

Most Helpful

Don't follow the old paths

make new paths! this book shows us cases where the common or expected way to do things would result in no improvement or progress and at best it would result in a state of stagnation.

we should learn from the past ways but always looking forward to improve them, this book give us that insight.

it teaches some concepts to see things as they are now and act accordingly, find bottle necks, come up with new concepts, observe and react!
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- Timothy Barros

Book Details

  • Release Date: 21-01-2013
  • Publisher: Audible Studios