Advanced Selling Techniques : Nightingale-Conant: Sales Training

  • by Brian Tracy
  • Narrated by Brian Tracy
  • Series: Nightingale-Conant: Sales Training
  • 6 hrs and 38 mins
  • Unabridged Audiobook

Publisher's Summary

Shatter sales records with Brian Tracy's revolutionary selling tactics.
You're a sales professional. It's what you were meant be. Selling is in your blood.
Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.
As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today's ever more complex marketplace.
Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.
Let renowned sales master Brian Tracy also teach you why:

Traditional selling techniques don't work anymore
Positioning is the key to success in selling
Motivation to buy has changed with business customers today
People buy solutions, not problems
Information gathering is an investment with a high return
Power determines purchases
Education, skills, and experience mean sales

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


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Customer Reviews

Most Helpful

actionable advice for enterprise level selling

Some references are dated such as bringing brochures to a meeting but these few don't deter from the overall content. There is actionable advice on what you should do to be the best in your field. Some may not enjoy the paraphrasing but this helps to clarify the message. I'd recommend anyone starting in sales to listen, take notes and apply the concepts described.
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- Amazon Customer

Excellent course

Great advice, lots of useful learning, tips and techniques. It is an excellent course on sales.
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- Amazon Customer

Book Details

  • Release Date: 14-10-2014
  • Publisher: Nightingale-Conant