If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage.
All in Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All in Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All in Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.
©2014 Diana Kander (P)2014 Audible Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By CrazyRaccoon on 05-07-17

Most exciting business book I've ever read

I found this book extremely entertaining and easy to listen to in Audible. It's the most exciting business book I've ever read. The fact that it puts entrepreneurship knowledge in a personal life context makes it so much more fun and easy to digest. Each chapter title is something any wanna-be entrepreneur should write down in a PostIt and stick it on the wall.

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1 of 1 people found this review helpful

5 out of 5 stars
By Daniyar Kaziyev on 18-01-18

Captivating and very useful

The book teaches about how to approach idea formulation and how to develop a business model while putting customers first. It draws an unexpected but incredible analogy between Texas hold 'em poker and starting a business. It is all written in a story format which essentially makes you feel like you've been on the start up journey with the main character. A must read for aspiring entrepreneurs.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Cory Brickner on 11-12-14

The fictional story may muddle the message.

Would you recommend this audiobook to a friend? If so, why?

Yes. Firstly, the fictional story around the World Series of Poker is fun and exciting. Secondly, it does have valuable information about taking a potential idea and testing assumptions. Lastly, the narrator has a nice voice that is easy to listen to and comprehend.

What was one of the most memorable moments of All In Startup?

Calling customers irrational. This is my biggest problem with the book. If customers were irrational, they wouldn't try to problem solve their "migraines." I understand the concept the author is trying to convey, but that is an incorrect statement that could lead to bias in your assumptions. The issue is really that individual actors all have different problems they are trying to solve when they search for solutions, so taking everything as an aggregate will give an irrational perception because there are a variety of issues, all individually centered.

Which scene was your favorite?

When the concept of ReBicycle 2.0 was validated and tested.

If you could rename All In Startup, what would you call it?

If you don't understand Poker, you may not like the book.

Any additional comments?

I'm on the fence about how the author presented this information. Anyone that can take the reasons why most start-ups fail and put them into a fun and enjoyable story is an extremely talented writer. However, I kept thinking throughout the book that my enjoyment of the story may be interfering with the details of the message.

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2 of 2 people found this review helpful

5 out of 5 stars
By Brenda Goltz on 19-11-17

Funnier than I thought

I'm glad I read this before getting too far in starting my business. I would have definitely made some of the same mistakes outlined here. Very informative with some unexpected wit :)

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