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When my start-up succeeds, the Ask Method will be one of several key teachings that i will be thanking for it. I feel so grateful to Ryan for sharing his knowledge so comprehensively. Thank you to everyone who has worked on bringing me this work!
while good advice contained within, his presentation and style is very American and a little irritating.
additionally, while intuitively a good approach there is little to no evidence of the performance.
The first half of the book was the author tooting his own horn and telling uninteresting stories, while trying to sell products without actually providing any value at all.
After the first ELEVEN chapters, he teaches some of his techniques for creating survey funnels, though this could have been painted clearer.
It's sad when books are solely created as marketing tools for other products and it's worse when presented like a cheap sales page.
38 of 38 people found this review helpful
As a marketer I had high expectations for this book. I was very disappointed.
- About 30% of the book is the author telling us how fantastic his method is, how many millions he has made, how smart he is
- About 20% of the book is his life story, which is not very well told, has a couple key flaws, and fails to in providing useful context
- About 30% of the book is a step by step guide of his method, narrated seemingly for people who have no clue about marketing, while promoting the author's products and services.
- The last 20% is more stories about how companies have used his method to make millions and millions
The secret: ask your customers what they want, deliver personalized messages and do a lot of testing. I just summarized his 6 hour book in one sentence. Marketing 102 if you ask me.
Of course the author provides a few best practices and a couple step by step guides. The problem is that his method, as he describes it, is only useful for a specific type of online business, not 'any business' as promised.
62 of 63 people found this review helpful