Beer School

  • by Steve Hindy, Tom Potter
  • Narrated by Steve Hindy, Tom Potter
  • 11 hrs and 2 mins
  • Unabridged Audiobook

Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan

    Getting financing and/or recruiting investors

    Using guerilla marketing, publicity, and community involvement to attract attention

    Keeping employees educated and motivated

    Partnering on events and networking for opportunities

    Keeping your cool when the Mafia comes calling

    Hiring "virgins" - why veteran salespeople can have problems in start-ups

    Managing people, finances, expectations, and growth

    Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

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  • What the Critics Say

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

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    Customer Reviews

    Most Helpful

    Excellent business advice - a brilliant honest and open insightful look into a craft breweries challenges

    A really great business book completely honest and openly on the two founders handling of all the key challenges they faced from formation through all its growth. Highly recommend
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    - James S.

    Great book, poor narration.

    Great content and very helpful both in business and beer. The major downside is it is poorly narrated by Steve Hindy making it a chore to listen to.
    Read full review

    - Struan

    Book Details

    • Release Date: 07-09-2009
    • Publisher: Audible Studios