Behind the Cloud

  • by Marc Benioff, Carlye Adler
  • Narrated by Ax Norman
  • 7 hrs and 59 mins
  • Unabridged Audiobook

Publisher's Summary

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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Customer Reviews

Most Helpful

Easy read

An easy read, quite interesting at times but not much to learn from (considering the success of the company). Written by a fixed mindset it seems; successes are personal contributions, failures aren't mentioned or referred to with "us".
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- Kim G.

Recommended for any aspiring Entrepreneur

Provides valuable insights into striking the balance between being the disruptive scrappy startup and the age old accepted ways of working.

The approach to philanthropy was particularly inspiring.
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- Vinnie

Book Details

  • Release Date: 09-11-2009
  • Publisher: Audible Studios