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What disappointed you about Beyond the Idea?
The content reads as academic work by people who've consulted on business but never lived and died by it. As an audio book, it's next to worthless - 30% is just the reader describing tables that are impossible to track in your head.
They talk about their intentionality in keeping it short and digestible so even an executive would have time to read it, but I don't think I could get anyone to finish it - the content is really dry. It desperately needs an accompanying .pdf to articulate the visuals.
What could Vijay Govindarajan and Chris Trimble have done to make this a more enjoyable book for you?
Adding an accompanying .pdf would make the audio version infinitely more useful.
You didn’t love this book... but did it have any redeeming qualities?
It offers a framework for evaluating innovation in a large organization, which is useful for continuing a healthy conversation about how to do it better.
2 of 3 people found this review helpful
Great read for senior executives and for those involved in strategic planning and organizational realignment.