Big Data

  • by Bernard Marr
  • Narrated by Piers Wehner
  • 6 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

Get smart - learn to convert the promise of Big Data into real-world results.
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.


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Customer Reviews

Most Helpful

vaguely interesting but repetitive

A collection of a few anecdotes and general information on "big data". Some sections are akin to listening to someone read from a dictionary. It's fairly devoid of any in depth discussion. If you've never heard the term big data or possibly never even used a computer before, this book is for you.
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- M. A. Jones

Brilliant and you don't need to be a techy

Great book, well presented and dispels a lot of myths and hype around big data. Highly recommended.
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- Matt Simpson

Book Details

  • Release Date: 31-08-2015
  • Publisher: Audible Studios