Blue Ocean Strategy

  • by W. Chan Kim, Renee Mauborgne
  • Narrated by Grover Gardner
  • 6 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy


What the Critics Say

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)


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Customer Reviews

Most Helpful

Interesting book but is it a complete book ?

It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.
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- Mumtaz


What reaction did this book spark in you? Anger, sadness, disappointment?

This book is good, yeah it's good but honestly no pdf on audible?

Any additional comments?

Book was expensive. At least add a pdf containing the diagrams and tables or anything the reader couldn't read.

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- Kofi

Book Details

  • Release Date: 28-07-2006
  • Publisher: Gildan Media, LLC