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  • Blue Ocean Strategy

  • How to Create Uncontested Market Space and Make Competition Irrelevant
  • By: W. Chan Kim, Renee Mauborgne
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 27 mins
  • 4.3 out of 5 stars (389 ratings)
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Blue Ocean Strategy cover art

Blue Ocean Strategy

By: W. Chan Kim,Renee Mauborgne
Narrated by: Grover Gardner
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Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Critic reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)

    What listeners say about Blue Ocean Strategy

    Average customer ratings
    Overall
    • 4.5 out of 5 stars
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    • Overall
      2 out of 5 stars
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    • CT
    • 24-10-18

    Shame...

    The content in the audiobook is fantastic.
    Clearly a must read for business owners and entrepreneurs, but don't buy the audiobook!
    Clearly a lot of visuals are included in the print version, which you don't get in the audiobook.
    Until they attach a pdf, and unless you also want to buy the print copy, don't buy the audiobook.

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    16 people found this helpful

    • Overall
      3 out of 5 stars
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      3 out of 5 stars
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      3 out of 5 stars

    Interesting book but is it a complete book ?

    It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.

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    7 people found this helpful

    • Overall
      1 out of 5 stars
    • Performance
      3 out of 5 stars
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      3 out of 5 stars

    Over rated - just a new name for market makers

    If this book wasn’t for you, who do you think might enjoy it more?

    Anyone who loves old stuff repackaged

    What was the most interesting aspect of this story? The least interesting?

    This book is highly rated and popular - but it really just describes good strategy and market making as opposed to market taking - the analysis is poor and lack the robustness of self assessment. "the successful organisation does what no other organisation does" - this is true but is also true for many failed organisations.

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    5 people found this helpful

    • Overall
      3 out of 5 stars
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      3 out of 5 stars
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      3 out of 5 stars

    Hard to listen

    It's hard to listen. Very technical language , not for beginners. First chapter very boring, it's more like an intro describes all of the chapters in the book. I wouldn't recommend it.

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    4 people found this helpful

    • Overall
      1 out of 5 stars
    • Performance
      2 out of 5 stars
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      5 out of 5 stars

    No PDF?

    What reaction did this book spark in you? Anger, sadness, disappointment?

    This book is good, yeah it's good but honestly no pdf on audible?

    Any additional comments?

    Book was expensive. At least add a pdf containing the diagrams and tables or anything the reader couldn't read.

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    3 people found this helpful

    • Overall
      3 out of 5 stars
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      3 out of 5 stars
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      3 out of 5 stars

    Difficult to get through

    The concept is great, but the content is too intangible to easily grasp. More real-life examples and more specifics would have substantially increased the appeal and utility of the book

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    2 people found this helpful

    • Overall
      3 out of 5 stars
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      4 out of 5 stars
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      3 out of 5 stars

    An eye opener but does not live up to the hype

    too much story telling, anyhow I need to listen again just to make sure. an eye opener though not going to lie

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    1 person found this helpful

    • Overall
      5 out of 5 stars
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      4 out of 5 stars
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      4 out of 5 stars

    very useful. but bit boring

    lots of useful info and practical advices however the story telling was bit boring but over all very good..

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    1 person found this helpful

    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    No competition

    Great book, teaches you how to remove competition from the equation and create your own economy.
    Great read/listen

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    1 person found this helpful

    • Overall
      2 out of 5 stars
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      2 out of 5 stars
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      1 out of 5 stars

    Had high hopes

    Has some good info but articulated so poorly and in probably the most in stimulating way possible.

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