• by Keith McFarland
  • Narrated by Rob Shapiro
  • 3 hrs and 31 mins
  • Unabridged Audiobook

Publisher's Summary

Why do many people and companies crumble in the face of difficulty, while others use adversity to bounce back even stronger? Here from New York Times best-selling author Keith McFarland is a leadership fable for those wary of fables, a story that rejects pat, heard-it-before advice and shows - in a startlingly fresh way - how to use challenges to make both yourself and your organization stronger.Mike Maloney, division manager for Boston-area tech firm CRX, returns from a business trip late one night feeling demoralized. His unit is about to lose its biggest customer and its most valuable employee. Mike wonders how much longer he and his staff can keep up their relentless work schedule and meet upper management's new request for cost cuts. Something has to give. Hoping to blow off steam, he heads to a gym, where he runs into Joe, a former army Ranger.After listening to Mike vent about the cards he's been dealt, the ex-soldier says, "Sounds like your company is ready to bounce." Mike looks confused, so Joe begins tutoring him in lessons from the battlefield. It is precisely when all seems lost, says Joe, that the opportunity exists to rethink a situation and make real progress.Over the next two weeks, Joe turns Mike's view of himself and his company upside down. Despite his Ivy League MBA and extensive experience running companies, Mike has a lot to learn from this young grunt just back from Afghanistan.For example, he learns that under pressure, people experience two kinds of anxiety - one that hurts performance and one that helps it. Mike uses the insight to get his troops running toward the sound of gunfire, and in the process, learns that "bounce" can happen outside the workplace, too. With Joe's help, he finds his own personal bounce.


What the Critics Say

"How truly relevant! This amazing story teaches proactive thinking and creative action around six key principles. A marvelous and enlightening read." (Stephen R. Covey)


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Customer Reviews

Most Helpful

Fantastic book!

Currently bouncing in business and found this to be an exceptional listen. Easy to follow great story with relatable characters.
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- stuart

Book Details

  • Release Date: 15-09-2009
  • Publisher: Random House Audio