Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  • by Roger Dooley
  • Narrated by Mark Ashby
  • 7 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

Discover ways for brands and products to form emotional bonds with customers
Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


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Customer Reviews

Most Helpful

wide coverage

Great content. well structured. I think a must read for Web developers and designers, marketing specialist. curious readers. and people who like to understand how a lot of marketing works on them.
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- kaisbadran

a perfect introduction to neuromarketing

Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.
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- Amazon Customer

Book Details

  • Release Date: 31-07-2012
  • Publisher: Audible Studios